This is Adam Cruz

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From South Gate to Long Beach, CA -- Adam Cruz embodies the mentality of a firstborn. To be a 'firstborn' means to be a role model, a trail blazer. We all have the ability to impact one life. Our life story can directly influence the lives of so many others around us, especially our inner circles. Someone is always looking up to us. From creating Hip-Hop music, apparel, and podcasts, Adam Cruz engages hip-hop culture, authentically, creatively, and with a whole new vibe.